BuildTopia is pleased to recognize Erik Cofield, VP Sales and Marketing, as a new consultant for Builder Radio!  More details available at www.builderradio.com.

Erik Cofield, CGA has leveraged technology and provided business management consulting for all sizes and types of builders, developers and Remodelers since 2000, including volume, multi-family and custom, to help them improve their business. He is the Vice President of Sales and Marketing with BuildTopia, a widely used international construction management software company.  He enjoys applying best practices to businesses and being part of their success, growth and financial stability. As a long time advocate for education and professionalism in the residential construction industry, he managed the education program for the Greater Houston Builders Association for 2 years and holds the CGA (Certified Graduate Associate) designation from the National Association of Homebuilders.  

He speaks on a variety of subjects and provides content to outlets including Home Builder Associations, HGTV, NAHB, magazines and e-zines. 

He has been published in the 2008 and 2009 NAHB Business Management Guides He writes the business management best practices blog here at BuildTopia www.buildtopia.com/blog 

He is an NAHB Approved Instructor for:         
Customer Service         
Sales and Marketing for Remodelers         
Introduction to Business Management 
The CSP Course-Certified New Home Sales Professionals

One of the best compliments we here about Erik is from builders who tell us he has made a difference in how they run their business.

Congratulations Erik!

We are happy to expand our role at the Epcon sales conference in Columbus this month.

As a preferred vendor for Epcon corporate and franchisees, it is not just about having customers. BuildTopia is also pleased to be providing training support on the system and sales best practices to help leverage the system to out position the competition. 

We know it has been a tough year for builders.  If you are going to have a smaller piece of the pie, make it very rich!  As a partner to Epcon, we are happy to announce we are as steadfast, solid, still growing, and still willing to give back added value to our clients.

BuildTopia supports and participates in numerous on site events, speaking engagements, presentations at home builder associations, on site group training, webinars with Builder Radio, Blue Tangerine Solutions and road shows with strategic partners such as New Home Source.

If you are interested in discussing our involvement in your organization, please contact Erik Cofield at ecofield@buildtopia.com

The recent selling strategies seminar BuildTopia was at in St. Louis proved to be the most successful yet. BuildTopia's VP of Sales, Erik Cofield, joins Builder Homesite's, Chad Bria and Carol Flammer with mRelevance to promote the Builders Trifecta: You have to get leads, you have to have a great web site and social media presence and you have to manage leads like a Super-Hero! 

The attendance was incredible strong with over 60 attendees. BuildTopia ended up signing up 14 builders on BTLead in one day!

More "road shows" are planned. If you would like this seminar at your HBA, contact Erik Cofield at ecofield@buildtopia.com. The presentation may be complimentary in some cases.

What helps sell more homes faster? A) construction science, B) deep pockets C) stellar sales people D) strategic marketing?

You guessed it, strategic marketing. You might have said all of the above, but not really because of the word “faster”. Why?  Construction science can build it faster. Money is great, but not if you waste it on poor marketing choices. Sales people help, but only if they have leads.  So, strategic marketing fits that bill.  

Do you think you are in construction? Too bad, you are also in marketing. You may have gotten in to this industry because you are a construction science guru, or maybe you are a brilliant architect, or you graduated from Business College and you got in it for the money or your parents gave you the business. It doesn’t matter, congratulations, you are now in marketing.

While most builders don’t usually do blow away marketing, some do. You can too. Whether you could build a home blind-folded, or you are a Harvard business grad, or you were a superintendent and are starting your own company, none of that matters if you are not marketing like a Transformer!  So here is a tip many builders overlook. It will help you out-position your competition. More...

Join us as we head to St. Louis!  Erik will present his "Managing Leads Like a Super-Hero!" as one of the presenters with Builder Homesite.  BuildTopia is part of a road show with Builder Homesite as we head to Home Builder Associations around the country giving builders real world advice on successful selling strategies to sell homes online, or anywhere else. Carol Flammer with mRelevance joins as well.

RSVP details are in the flyer below.

If you would like this at your HBA, contact Erik Cofield at ecofield@buildtopia.com.

St Louis 1-5-10 seminar on selling homes.pdf (54.78 kb)

Erik Cofield, VP of BuildTopia, is interviewed by Jerry Roleau and Scott Stroud from Builder Radio. It is all about CRM systems. Listen to unbiased real world best practices and judge for yourself if you are profiting from a CRM (Customer Relationship Management) system.

You can listen to the 30 minute audio from their main site. It will only be here for 1 week, then archived.
http://builderradio.com/

The article that accompanies the interview is below! Download it. Share it. Strategize with your team. It is all about CRM systems. Are you leveraging your system to the max? Let us know what you think. We provide builders with real world best practices, every day, whether you use BuildTopia or not!