IMMEDIATE RELEASE
Contact Mollie Elkman 
215-561-2200, ext 284
melkman@grouptwo.com
September 16, 2010 

Announcing the Launch of the Builder to Builder Network
The first information sharing resource for homebuilders using social media 

PHILADELPHIA – It’s a revolutionary idea, yet remarkably simple: a network that allows home builders the ability to talk to other builders as well as a variety of industry professionals.  This introduces The Builder to Builder Network on Facebook, the homebuilder’s resource for answers about sales and marketing, research, management, product design and so much more.  Talk, share and brainstorm directly with other builders and a specially selected committee of qualified industry professionals. 

Why is The Builder to Builder Network a good idea?  The homebuilding industry is changing rapidly.  Thanks to this evolution, situations change on a dime.  Products, designs, industry developments… things can seem to change overnight. Builders can’t afford to get information from dated publications or understaffed vendors, yet they often find themselves in just such an information void.  The solution?  A building industry resource that is open 24/7 - The Builder to Builder Network, at http://www.facebook.com/BuildertoBuilder
 
Why use Facebook?  500 million people are now actively involved on Facebook. While it started with teenagers and college kids, Facebook now attracts the interest of parents and grandparents, too.  Facebook was created to maintain social relationships between friends. McDonald’s, Ford, FedEx, and other major corporations have found ways to make it work for them.  So why can’t the homebuilding industry use it to share homebuilding industry information?  It’s a perfect vehicle that will allow builders and industry professionals to interact quickly and efficiently.  Builders simply post their questions, allowing other builders and qualified industry professionals to respond.

The Builder to Builder Advisory Board currently includes: Social Media Maven Mollie Elkman, vice president of Group Two Real Estate Marketing and Advertising in Philadelphia; Sales & Management Motivator Roland Nairnsey, senior vice president of Training and Development for Bob Schultz & The New Home Sales Specialists in Boca Raton, FL; Architect Steve Moore, Senior Partner of BSB Design in West Des Moines, IA; Strategic Planning Authority Al Trellis, president of Home Builders Network in Mount Airy, MD; Market Research Expert John Schleimer, founder and president of Market Perspectives in Roseville, CA; Interior Designer/Merchandiser Lita Dirks, founder and owner of Lita Dirks & Co., in Denver, CO; Active Adult Specialist Bill Becker, president of The William Becker Organization, in Teaneck, NJ; Internet Marketing Expert/ Website Designer Greg Bray, president of Blue Tangerine Solutions in Vero Beach, FL; and Business Management Software Systems Expert Erik Cofield, who manages North American sales for Constellation’s BuildTopia and Builder1440, in Baltimore, MD.

The Builder to Builder Network Facebook pages will be managed by Mollie Elkman at Group Two. There will be no self-promotion, no advertising, and no selling by any of the participants. All activity will be monitored, and anything deemed inappropriate will be deleted.  The Builder to Builder Network is sponsored by Builder Magazine.

The success of The Builder to Builder Network will be based upon interaction among builders and associates, and offers an exciting opportunity for builders to share information 24/7. Visit http://www.facebook.com/BuildertoBuilder  to quickly become a valuable member and get the maximum benefit from the knowledge of your peers.

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