by Erik Cofield in Articles
7/28/2008 12:58:00 PM
Ah to long for those golden 8-tracks, I mean cassettes, I mean CDs, I mean DVDs, or BlueRays, I mean Vudu (www.vudu.com) digital data pod music bits or some other techno babble. Even builders will eventually get what ever the latest techie gadget is, even if it is a year, or three, behind. Technology came late to some builders, but it came never the less. The residential construction industry is after all, all about change.
The past decade has seen builders go from paper to software for budgeting, estimating, accounting, even keeping someone’s phone number. Now of course the sophisticated builder can data mine and pull up a list of anyone in their database who ever wanted whatever it is they are now offering. For example, if you keep good data, on let’s say leads that want a gated neighborhood, but you don’t build in a gated neighborhood, then 6 months later when you are building in a gated neighborhood, you can go back, pull a list of all those leads, and start a whole new marketing campaign. Technology at it’s finest. More...
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