For builders, the future is always intrinsically connected to what you are doing right this minute. When it comes to marketing, it is really like a trifecta.  Trifecta?  Is that a word? Sort of. You see language, like your marketing, is an ever evolving thing. The word trifecta came about in the 1970s as an offshoot of perfecta.  But trifecta is usually used in gambling. Gambling is exactly what marketing is all about, only with better odds.  When you do your marketing, you want a return.  A trifecta is a type of bet [usually on horse races] in which you, the bettor, must select the FIRST 3 finishers in EXACT order.  So, here is the builder’s trifecta, or the 3 finishers in your marketing package.  Here is my bet on the winning strategy for your marketing efforts. More...