Scouring the internet, you will find many sources and surveys for statistics on Baby Boomers, the Active Adult and 50+ demographics, all herein lumped together as “boomers”. Here are some excerpted statistics…that you can profit from.
It may not be a surprise that Boomers talk more than they type, that they don’t get in to blogs, or usually in to social networking sites. It may also not be a surprise they buy differently, buy different product types, and you may know what is or is not important to them.
But, did you know:
People over age 40 are heavy users of other online services.
Boomers are heavy users of emails, 96% in some surveys.
Boomers want to connect with others in their communities, but around shared interests.
Most of them have a circle of family and friends with whom they are in consistent communication.
A high percentage think of themselves as busy, with little time, or interest, in being sedentary.
Privacy is fiercely defended.