While it is true “unprofessionals” is not a word, it works, because language is meant to convey information. Although it is not a word, you knew exactly what it meant. Regardless, many would not like seeing it in an official document. You have to decide if it is okay to use, and if it represents your company and brand well, or at least to your liking.

Some of the largest, most polished and professional companies fail to follow some of the very basic rules.  The verbal language you use, how you type in emails,  the signs on your trucks, documents you push out, html emails you send, your building, the way your employees act or dress under your brand, are all examples of your first line of marketing, business operations and more.  They set the tone for how you are received, or perceived, by the consumer, your peers, trade partners and other contacts. Here are some basic elements you can IMMEDIATELY change if you need to.More...