Volume builders have a very different approach to thank you gifts than Custom Builders or Remodelers, but regardless of the type of product, most all builders could do better when it comes to appreciation gifts, especially as referrals are really the goal. While it is true that a gift certificate is an acceptable business practice, it shows little creativity.
Here is the problem:
- According to Men’s Health Magazine and the American Association of Psychology, a majority of MEN don’t like presenting a certificate. It makes them feel financially weak.
- WOMEN are difficult to target for the best type of certificate, for various reasons.
- Gift certificates in general have a low “Wow” factor.
While you might choose something like a company branded mini-cooler, filled with tools, it is still not necessarily your strongest choice, although certainly respectable.More...