What helps sell more homes faster? A) construction science, B) deep pockets C) stellar sales people D) strategic marketing?
You guessed it, strategic marketing. You might have said all of the above, but not really because of the word “faster”. Why? Construction science can build it faster. Money is great, but not if you waste it on poor marketing choices. Sales people help, but only if they have leads. So, strategic marketing fits that bill.
Do you think you are in construction? Too bad, you are also in marketing. You may have gotten in to this industry because you are a construction science guru, or maybe you are a brilliant architect, or you graduated from Business College and you got in it for the money or your parents gave you the business. It doesn’t matter, congratulations, you are now in marketing.
While most builders don’t usually do blow away marketing, some do. You can too. Whether you could build a home blind-folded, or you are a Harvard business grad, or you were a superintendent and are starting your own company, none of that matters if you are not marketing like a Transformer! So here is a tip many builders overlook. It will help you out-position your competition. More...