Benefit 1
With a CRM System, a builder can out position, and out perform, their competition.

Benefit 2
With a CRM System, a builder can minimize pricing mistakes on options and inventory.

Benefit 3
With a CRM System, a builder can get immediate access to accurate results and make real time qualified decisions.

*There are dozens of additional benefits!

IMPLEMENTATION
Implementation varies widely depending on several factors, including, the level of capability (functionality) in the system chosen, the skill level of the staff involved, and the amount and type of support the vendor company offers the builder. The investment costs of implementation from the vendor company for the solution can vary tremendously as well. This can range from nothing for a self-implemented system, to many thousands of dollars. Some systems offer methods for the builder to self-implement and/or utilize highly skilled project managers, usually for an additional investment. Factor the return on investment against the cost of the system, cost of implementation, ongoing technical support costs, and version upgrades, if any.

SUMMARY
BuildTopia has been helping builders of all sizes and types, as well as thousands of their trade partners, for over 10 years. We hope you find this information helpful in your search to improve your company performance and maximize your potential to profit. The questions and answers are in their original conversational style. They were asked from a wide variety of builders in residential construction.

CRM Systems: Real World Q &A

What does CRM stand for?

Customer Relationship Management. But the term “CRM” typically refers to a system or software application that allows for processing all the elements of the “day in the life of” a contact. Industry specific systems manage leads to prospect to homebuyers to home owners.
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What is a lead management system?

Leads are just one type of contact. A lead management system can be a stand alone system, but is really only one part of a total CRM system.
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What is the difference between a CRM, a CMS and a Sales System?

A CMS is a Contact Management System. Typically, a CMS is not as in-depth in terms of ability or functionality. It is managing a contact in terms of data, as opposed to a total relationship.  A CRM system provides in-depth customer relationship issues, such as tasks, multiple emails, multiple phone numbers, notes, documents, dates, contact information, etc. It allows you to not just track contact data, but ultimately, the entire relationship with marketing campaigns, lead sources, reporting tools and more. A Sales System is a CRM system that is industry specific and takes CRM to a whole new level with added functionality. For this industry, it would include management of contracts, options, incentives, campaigns, survey cards, associated people such as Realtors, Brokers and harmonious things such as interaction points with the consumer, such as home buyer home pages (portals).
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How do you use sign-in cards in a system or electronic database?

You have to More...