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Customer Relationship Management (CRM)
Excellence in Customer Relationship Management (CRM) requires not only a company philosophy, but a
tool to leverage and manage the process to deliver industry best practice standards. Harnessing
every piece and type of data, from the very beginning of the entire customer lifecycle through to
the end of the warranty phase, provides builders the ability to lower the cost of communication,
speed up the sales cycle, and increase both customer satisfaction scores and referral ratios.
Builders and real estate professionals realize the benefits of exceptional customer communication
are not just lower warranty costs, but also powerful high-quality customer referrals.
BuildTopia offers a single source for accurate real-time customer data, as well as segments of
customer data to be made available back to the customer without direct interface. This allows the
customer to feel more like an internal element of a total solution, rather than just an outside
contact.
Effective CRM applications such as BuildTopia provide customer-centric and service oriented
companies the mechanism to deliver better communication performance, continuity of message
and brand and streamlined processes, all while benefiting the builder with reduced costs,
shortened sales cycles, and longer, more positive customer relations.
Value
- Save time looking for customer information with a single, complete and accurate customer record
- Maintain ongoing relationships with buyers with campaign tools
- Provide consistency of brand, message and follow-up processes
- Deliver exceptional customer care by giving service representatives the information they need to better interact with customers
