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Lead and Campaign Management
According to a recent study by the National Association of Realtors, 81% of new home buyers use the Internet
to search for new homes. Today’s buyers rely on the Web as an important research tool to become better
informed about their new home purchase. Progressive builders recognize the importance of utilizing the Web
as a lead channel in addition to traditional channels during a changing housing market. To increase the
number of leads coming in from the Web, builders focus on the quality of their Web site and the importance of
advertising communities on industry sites such as NewHomeSource.com and Move.com. With new lead
channels, the importance for a centralized sales and marketing solution is critical to efficiently distribute
messages to today’s prospects and accelerate the sales cycle.
Residential builders, developers, realtors and builder marketing firms looking to centralize lead capture from all
sources and drive efficiency in lead management are turning to BuildTopia. BuildTopia provides companies a
centralized system to automatically capture leads from traditional and online sources, execute high-quality
marketing campaigns and report on lead demographics, conversion rates and return on investment (ROI) to
make sure they are getting the most out of their marketing dollars.
Core Processes
- Centralize lead capture from all sources
- Qualify and rate leads
- Manage required follow-up activities to leads
- Execute high-quality marketing campaigns to leads
Lead Management Reports
- Track lead demographics from all sources
- Track sales rep follow-up performance
- Measure conversion rates and close rates
- Track return on investment (ROI) of marketing campaigns
View Sample Report
Lead Management Value
- Aggregate all leads into one centralized location
- Capture more leads from online lead channels and your retail Website
- Qualify and distribute leads to sales agents efficiently, and with the right information
- Rate leads to focus the sales team on the most qualified buyers
- Manage required lead follow-up activities to ensure consistent customer communication
- Lower marketing costs by automating marketing campaigns, including targeted letters and emails
